When the business problem is really a leadership problem, that's where Marcus works.
Drawing on nearly two decades of executive experience running a global business unit, Marcus works with SMBs, growth-stage companies, and executive teams navigating the transitions that performance makes inevitable.
The leaders and organizations Marcus works with share a common pattern.
The growth-stage company that's outrun its culture
You've grown faster than your systems, your processes, and maybe your leadership team's capabilities. What worked at 15 people isn't working at 75. The strategy is sound — the identity of the organization is lagging behind the pace of growth.
The executive navigating a leadership transition
A new role, a new level of responsibility, or the aftermath of a major success that's left the next chapter feeling less defined than it should. The skills are there — the identity hasn't fully caught up, and that gap has a cost.
The business ready for the next stage
You've built something real. The business works. But marketing strategy, brand positioning, customer experience, or leadership alignment are holding the ceiling lower than you know it can go.
Specific problems. Not general consulting.
Marketing Strategy & Positioning
Clarifying brand identity, audience targeting, and go-to-market direction for organizations ready to grow with intention and reduce wasted spend.
Customer Experience & Loyalty
Building programs and engagement strategies that drive retention and repeat business — grounded in behavioral data, not assumptions.
Leadership Team Alignment
Helping executive teams get clear on roles, decision rights, communication, and the shared identity of the organization's next chapter.
Organizational Culture & Change
Navigating the identity shifts that accompany rapid growth, ownership transitions, market repositioning, or post-acquisition integration.
Brand & Business Transformation
Leading comprehensive brand strategy — from positioning and messaging to internal brand adoption and external market perception.
Marketing Operations & Efficiency
Building internal marketing capability, reducing agency dependency, and improving ROI on existing marketing investment.
Executive Development & Coaching
One-on-one advisory for leaders navigating high-stakes decisions, transitions, or the plateau that follows significant success. Grounded in the Zone Shift™ framework.
AI Fluency & Organizational Readiness
Helping leadership teams understand where AI creates genuine leverage and where human thinking must be actively protected — through Engage AIS.
How Marcus works
Strategic Advisory (Ongoing)
A consistent advisory relationship — typically monthly or bi-monthly — where Marcus serves as a thought partner to a founder, executive, or leadership team. Best for organizations navigating a sustained transition or growth phase.
Project-Based Consulting
A defined engagement around a specific challenge: a brand repositioning, a marketing strategy build, a leadership alignment process. Clear scope. Clear deliverables. Clear timeline.
Executive Coaching
Focused, one-on-one advisory for leaders navigating a specific inflection point — a new role, a major decision, or the quiet sense that the current version of themselves has hit its ceiling.
His background isn't just context. It's the credential.
Most consultants advise from a distance. Marcus has operated from the inside.
As Segment CMO of a $1.6 billion global business unit, he managed a $50M marketing budget, directed teams across five continents, and drove marketing strategies that generated over $700M in incremental revenue. He's been in the room where the real decisions get made — and he knows what it costs to get them wrong.
He also co-founded Engage AIS, a consultancy building AI-powered growth systems, bringing an applied, current perspective to organizational challenges that most legacy consultants are still catching up to.
From executives and clients who've worked with Marcus
Marcus delivered $60M in incremental revenue with a single digital engagement campaign and executed integrated marketing strategies supporting $525M in incremental revenue. He excels at maximizing output of resources — both human and financial.
Holly Brennan
Director of Operations, Pentair · Former Direct Report
Marcus has a great understanding of both the internal structure and resources of an organization and how to use those functions to create programs that drive loyalty from external customers. His business acumen and marketing expertise would make him compelling for any organization seeking to extend their reach.
Darius L. Bullock, CCXP
GM, Services Group, Pentair · Cross-functional Peer
The projects I worked on with Marcus were some of the most successful marketing initiatives that either group had ever done — and beyond that, they were genuinely engaging to work on. He consistently pushed to make the work better and kept his eye on results.
Joshua Stauffer
CEO & President, Blue Flame Thinking · Agency Client
He helped shape our strategic direction through great collaboration and vision. His ability to manage people, process, and vision — while getting the objective across the finish line on time and on budget — is extraordinary. A true leader.
Carlos Del Amo
CEO / Board Member · Former Direct Manager
The first conversation is a fit conversation. Nothing more.
Marcus reviews all consulting inquiries personally and responds within 2 business days. The goal of the first conversation is simply to understand where you are and whether a deeper conversation makes sense.
Tell him what you're navigating. That's the most useful thing you can put in this form.
Leadership speaker, advisor, and author helping executives navigate the identity shifts that growth demands.
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